What does it take to create raving fans? I think the foundational requirement is this: consistently producing an extraordinary product over an extended period of time.
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The holiday season brings stress at work and at home. And with stress comes cloudy thinking. So, today, here are stress-busting recommendations
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If you’re a baby boomer-aged marketer, there may be a good chance that you want to “go back.” That is, go back just a few years when we didn’t have to juggle so many marketing channels.
Read MoreIn this age of heightened skepticism, trust must be earned and built, more than ever. Prospective customers often look to testimonials and reviews for social proof, and what they read can be the tipping point for making a purchase decision.
Read MoreWhat makes a direct mail package a success? It’s usually a combination of elements. Marketers and copywriters tend (rightfully so) to spend the most time developing the big idea and writing the perfect headline and lead for a letter. But two components are often relegated to …
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No matter what you think of Donald Trump, a message he keeps repeating is one that successful direct marketer’s heed: to succeed in selling, you have to make great deals. More importantly: you must close them. If there is a component of marketing that often seems missing these days, in a sea of marketing messages pummeling consumers at every turn, it’s this: deals aren’t always clearly offered, and when they are, there is often a failure to close
Read MoreDoes bundling products together in your offer result in higher sales? Bundling can be an effective way to sell, but research suggests it can backfire if you don’t approach it thoughtfully.
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When was the last time you performed a quick marketing check-up? Generations and attitudes continually change. A unique selling proposition from a decade ago may no longer resonate. Past customers, prime and ready for your product today, may have been overlooked in your marketing and sales plan.
Read MoreTell me it isn’t so! LOL is dead! In now: haha and hehe. Oh, and emoji’s too. As summer comes to a close, today I share new research from Facebook that takes us to the lighter side of today’s vernacular.
Read MoreWill a rhyme in your headline help your copy pass the cognitive fluency test? Cognitive fluency is a measure of how easily people interpret your marketing message. Using three simple copywriting and design techniques you can enhance your marketing and sales message effectiveness.
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Eight seconds. That’s the average attention span of today’s reader, with those precious seconds representing about the time to ready only 30 to 40 words of copy. Or about HERE.
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The headline and lead are considered the most important pieces of copy that make or break direct marketing campaigns. So why do some headlines come out so feeble?
Read MoreThe most strategically planned offline direct marketing effort can be sabotaged by weak links in an online sales order processing system. Here are five recommendations to ensure a seamless offline to online (o2o) channel leap.
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The deeper perspective of the reason why direct mail won’t die. It’s as simple as comprehension.
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Have considered how you can leverage emojis in marketing? Here’s an emoji primer along with six ideas you can use for more visual emotion.
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When your copy stimulates awe, your customer should experience a physiological reaction like goosebumps or chills.
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Push away bright-shiny features and techno-speak, and ask yourself if any of these 7 Feelings can open a new pathway for you to be invited inside your prospect’s mind.
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Persuasion builds. It doesn’t just pop up and present itself. Here are 17 persuasive writing techniques.
Read MoreA branding statement is a marketing tool. It reflects your organization’s reputation. And it should stir emotion.
What do your customers think of when they see your organization name and logo? Every organization should go through a periodic review of how it is viewed and how it wants to be viewed by customers, donors and prospects.
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