Here's an example of an Adjacent Possibility: chocolate and peanut butter. Separated for years, then combined to become a hot seller in Reece’s peanut butter cups.
Read More
Want to energize your copy? Use the right combination of truly shareable killer headlines and ideas based on this analysis of 11,541 highly shared articles.
Read More
It’s human to fall into the FUD trap because this is how our brains are wired. And quite frankly, this nasty and negative election cycle is likely to exacerbate FUD even more, risking a decline in response rates this year.
Read More
In a high pressure world to breakthrough, today I’m sharing new research, and four ideas, that support how you can “get creative.”
Read More
Facebook users are posting 21 percent fewer posts with their own words and images, and a 5.5 percent drop in sharing.
Read More
There are plenty reasons why our copy and creative hit roadblocks. Here are seven reasons why it’s often tough to change a decision.
Read MoreTell me it isn’t so! LOL is dead! In now: haha and hehe. Oh, and emoji’s too. As summer comes to a close, today I share new research from Facebook that takes us to the lighter side of today’s vernacular.
Read MoreA branding statement is a marketing tool. It reflects your organization’s reputation. And it should stir emotion.
Attempting to change someone’s belief is a tall task. It’s true of you. And it’s true your prospects. As we age and accumulate more information, and the memory grooves in our mind become more deeply etched, it is more difficult to change a mind.
Read MoreFeel-good pop culture at one end of the spectrum, and negative headlines, at the opposite end, are proven to work. It’s all a part of the way our brains are wired with the left amygdala reacting to positive messages and the right amygdala engaged with negative messages.
Read More