Storytelling lifts content marketing into more powerful messaging. Here I share 10 Storytelling-in-Content Marketing Lessons Learned as a result of a content marketing series.
Read MoreFeel-good pop culture at one end of the spectrum, and negative headlines, at the opposite end, are proven to work. It’s all a part of the way our brains are wired with the left amygdala reacting to positive messages and the right amygdala engaged with negative messages.
Read MoreWhat does Ancient Greek and Shakespearean storytelling drama have to do with direct marketing today? Read the proven five-step process that has been used for centuries to hold the reader to the end of a story.
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