Discover Secrets to Revolutionize Your Sales Process
A strong idea or point deserves repeating. Why? People scan. Attention spans are short. And it’s repetition of an idea or unique selling proposition that reduces the chance that the casual reader will miss what’s most important. Skillful repetition of your idea builds long-term memory. So why do some marketers think repetition is bad?
When writing copy, you must challenge the need for every idea, thought, and word. When copy becomes boring, awkward or confusing, in a click or a toss you’ve lost your sales opportunity, perhaps forever. Use voicing to make copy more concise.
Read MoreWhat does Ancient Greek and Shakespearean storytelling drama have to do with direct marketing today? Read the proven five-step process that has been used for centuries to hold the reader to the end of a story.
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