Discover Secrets to Revolutionize Your Sales Process
When writing copy, you must challenge the need for every idea, thought, and word. When copy becomes boring, awkward or confusing, in a click or a toss you’ve lost your sales opportunity, perhaps forever. Use voicing to make copy more concise.
Read MoreMarketers often looking at inexpensive channels to grow customers. Here are some specific ways to grow your business with your customers as your sellers with a friend-get-a-friend program.
Read MoreThe premise of altercasting is that you to project the identity of a role you want another person to assume to encourage them to behave in a desired manner, targeting both the social role and ego of a person. So is this manipulation? And does it have a place in marketing?
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How would a traditional marketer use no or low cost growth hacking techniques? Five ideas.
Read MoreEvery time you turn around, you’re being asked to take a survey, whether it’s at the grocery store, dentist office, when you buy a car, or make an online purchase. It's become superficial, and is losing its value.
Read MoreSomeday, you and your business could be blindsided with a disruptive technology or disruptive marketing from a competitor.
Read MoreIf you aspire to be a well-rounded marketing leader, there are five growth practices you can learn to position yourself to not only have a seat, but someday drive the bus.
Read MoreValues I learned from my Dad that can be applied by marketers
Read MoreIn a high pressure world to breakthrough, today I’m sharing new research, and four ideas, that support how you can “get creative.”
Read MoreUncertainty creates fear. Uncertainty creates doubt. It’s a powerful emotion—powerful because the human brain is primitive. And if your marketing messaging ignores this fact, you not likely to get through.
Read MoreWhat do you consider your greatest marketing problem? Or perhaps of even more interest: what do your peers report as their top marketing problem? I surveyed a few marketers with those questions and here's what they said.
Read MoreWhy is brain research in the spotlight now? Because millions are dollars are being poured into brain research that exposes fresh perspectives on how we think, and how we respond to marketing messaging.
Read MoreThe holiday season brings stress at work and at home. And with stress comes cloudy thinking. So, today, here are stress-busting recommendations
Read MoreIf you’re a baby boomer-aged marketer, there may be a good chance that you want to “go back.” That is, go back just a few years when we didn’t have to juggle so many marketing channels.
Read MoreIn this age of heightened skepticism, trust must be earned and built, more than ever. Prospective customers often look to testimonials and reviews for social proof, and what they read can be the tipping point for making a purchase decision.
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