Here's an example of an Adjacent Possibility: chocolate and peanut butter. Separated for years, then combined to become a hot seller in Reece’s peanut butter cups.
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In direct mail marketing, it’s never a question if a campaign will fatigue and response dwindle. It’s when. So it’s vital to have new campaigns and creative waiting in the wings at all times.
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It’s human to fall into the FUD trap because this is how our brains are wired. And quite frankly, this nasty and negative election cycle is likely to exacerbate FUD even more, risking a decline in response rates this year.
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In a high pressure world to breakthrough, today I’m sharing new research, and four ideas, that support how you can “get creative.”
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There are plenty reasons why our copy and creative hit roadblocks. Here are seven reasons why it’s often tough to change a decision.
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No matter what you think of Donald Trump, a message he keeps repeating is one that successful direct marketer’s heed: to succeed in selling, you have to make great deals. More importantly: you must close them. If there is a component of marketing that often seems missing these days, in a sea of marketing messages pummeling consumers at every turn, it’s this: deals aren’t always clearly offered, and when they are, there is often a failure to close
Read MoreWhen was the last time you performed a quick marketing check-up? Generations and attitudes continually change. A unique selling proposition from a decade ago may no longer resonate. Past customers, prime and ready for your product today, may have been overlooked in your marketing and sales plan.
Read MoreThe most strategically planned offline direct marketing effort can be sabotaged by weak links in an online sales order processing system. Here are five recommendations to ensure a seamless offline to online (o2o) channel leap.
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Have considered how you can leverage emojis in marketing? Here’s an emoji primer along with six ideas you can use for more visual emotion.
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When your copy stimulates awe, your customer should experience a physiological reaction like goosebumps or chills.
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If 2014 marketing results were disappointing, or worse, a decline from the previous year, here are three soul-searching direct marketing strategies to examine and consider for 2015.
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