It’s human to fall into the FUD trap because this is how our brains are wired. And quite frankly, this nasty and negative election cycle is likely to exacerbate FUD even more, risking a decline in response rates this year.
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In a high pressure world to breakthrough, today I’m sharing new research, and four ideas, that support how you can “get creative.”
Read MoreThe most strategically planned offline direct marketing effort can be sabotaged by weak links in an online sales order processing system. Here are five recommendations to ensure a seamless offline to online (o2o) channel leap.
Read MoreIn an “always-on” digital world, marketers must act fast when a customer needs help.
Read MoreWhat you are posting on Facebook, tweeting, or sharing on other social media is most likely being scanned by sentiment analysis software. Your comments reveal your emotions and feelings to serve ads to you and watch for your customer complaints. So is this smart? Or is it shameful?
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