In direct mail marketing, it’s never a question if a campaign will fatigue and response dwindle. It’s when. So it’s vital to have new campaigns and creative waiting in the wings at all times.
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Bayesian Analytics will upend traditional direct mail testing. It delivers 10x the insights, a substantial cost savings over A/B or multivariate testing, and does it in less time.
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It’s human to fall into the FUD trap because this is how our brains are wired. And quite frankly, this nasty and negative election cycle is likely to exacerbate FUD even more, risking a decline in response rates this year.
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In a high pressure world to breakthrough, today I’m sharing new research, and four ideas, that support how you can “get creative.”
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Some say direct mail is dead. Bunk. What's dead is any channel where copywriting doesn't sell and close deals. Our culture of political correctness is seeping into marketing, with too many marketers afraid to sell with hard-hitting sales copy.
Read MoreThe most strategically planned offline direct marketing effort can be sabotaged by weak links in an online sales order processing system. Here are five recommendations to ensure a seamless offline to online (o2o) channel leap.
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The deeper perspective of the reason why direct mail won’t die. It’s as simple as comprehension.
Read MoreHow do you know if a direct mail service bureau is up-to-date, offers the best service, maximizes response rates and captures every possible postage discount? Find out here.
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What works best? Selling product benefits, then revealing the price? Or revealing the price, followed by selling benefits?
Three direct mail success stories in one fast-paced webinar on Nov. 20.
Read MoreThe bar continues to rise for creating successful direct mail. DMIQ recently asked me to present a webinar titled Direct Mail: 10 Mistakes to Avoid. It didn’t take long for that number to increase to a dozen, on a diverse range of topics including crunching numbers, flow charts, mailing lists, and perhaps most importantly, a creative and copywriting process that I use and has resulted in direct mail campaigns with significant response increases over control packages.
Read MoreSmall businesses looking for online marketing ideas don't often don't have a large staff to identify digital alternatives. These ideas are for the organization trying to decide what to do online when direct mail response is declining, costs are increasing, and inevitably, profits are shrinking.
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