Why It's Tough to Change Decisions

The minds of our prospects are often made up before we have a chance to stimulate their emotion and present our message. Emails go away in a click. People bounce instantly from a website. The mind is made up.

There are plenty reasons why our copy and creative hit roadblocks. Some days our message just doesn’t connect. We have to work smarter, and know that changing the mind is often an uphill climb. So today I offer seven reasons why it’s often tough to change a decision, along with ideas you can use to overcome each area of resistance. 

Continue at CustomerMindCode.com.