LOL is Dead

Tell me it isn’t so! LOL is dead! In now: haha and hehe. Oh, and emoji’s too. As summer comes to a close, today I share new research from Facebook that takes us to the lighter side of today’s vernacular. While you might think that an “e-laughing” movement from LOL to haha is silly (well, it is), it reminds us, as direct marketers, that our culture, language and customers continue to reinvent and evolve. This can impact your copy, especially if you’re marketing to people, irrespective of age, who think of themselves as current with the times.

Read the rest of this blog post at CustomerMindCode.com.