In an “always-on” digital world, marketers must act fast when a customer needs help.
Read MoreHow do you know if a direct mail service bureau is up-to-date, offers the best service, maximizes response rates and captures every possible postage discount? Find out here.
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What works best? Selling product benefits, then revealing the price? Or revealing the price, followed by selling benefits?
If 2014 marketing results were disappointing, or worse, a decline from the previous year, here are three soul-searching direct marketing strategies to examine and consider for 2015.
Read MoreHow do you get the fast thinker to slow down when you want them to make a decisions? Create speed bumps in your message, so the mind doesn’t slide down its established memory grooves too quickly and pass you by.
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When was the last time you checked your copy’s grade level reading scores? American’s reading ability is declining. And you could be writing over your prospective customer’s ability to understand your message.
Three direct mail success stories in one fast-paced webinar on Nov. 20.
Read MoreAttempting to change someone’s belief is a tall task. It’s true of you. And it’s true your prospects. As we age and accumulate more information, and the memory grooves in our mind become more deeply etched, it is more difficult to change a mind.
Read MoreThere is increasing concern about how simultaneous multiple media multitasking is altering our cognition, social-emotional well-being, and brain structure.
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Call it a gut reaction, but often times our prospects and customers make decisions and respond based on intuition, a hunch, or professional judgment.
Read MoreYou’ve heard of USP. A strong Unique Selling Proposition can produce more sales because it works to engrain new long-term memory. Here are five proven ways differentiate yourself.
Read MoreSelling to both the left brain and right brain can make all the difference in your sales outcome. When writing copy, you must appeal to both hemispheres to be successful.
Read MoreTaste-related words and figurative language can be more deliciously persuasive and sumptuously effective than literal words with the same meaning.
Read MoreStorytelling lifts content marketing into more powerful messaging. Here I share 10 Storytelling-in-Content Marketing Lessons Learned as a result of a content marketing series.
Read MoreHow the mind learns is vital for every marketer and copywriter to understand. Use these three approaches to sync together copywriting approaches with brain function.
Read MoreThere is growing scientific evidence of how the brain processes color and how color impacts our feelings and how we respond.
Read MoreThe spell is called FOMO. The “Fear of Missing Out.” Perhaps you’ve heard of it. Perhaps this particular fear describes you or someone you know.
Read MoreStimulate. Calm. In the direct marketing world, these are two related, but contrasting messaging and copywriting concepts that every marketer and copywriter should master.
Read MoreThe amygdala, or lizard brain, has an evolutionary purpose for humans to survive. The amygdala reacts in a “fight” or “flight” mode. It is alert to basic needs: anger, fear, and reproduction. Understand its role in copywriting and you'll be more effective.
Read MoreThe bar continues to rise for creating successful direct mail. DMIQ recently asked me to present a webinar titled Direct Mail: 10 Mistakes to Avoid. It didn’t take long for that number to increase to a dozen, on a diverse range of topics including crunching numbers, flow charts, mailing lists, and perhaps most importantly, a creative and copywriting process that I use and has resulted in direct mail campaigns with significant response increases over control packages.
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