Full-Stack Marketer | Product Launches | Project Management

Reinventing Direct Blog

Discover Secrets to Revolutionize Your Sales Process

Numbers as Speed Bumps

How do you get the fast thinker to slow down when you want them to make a decisions? Create speed bumps in your message, so the mind doesn’t slide down its established memory grooves too quickly and pass you by.

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Gary HennerbergComment
12 Direct Mail Advertising Best Practices

The bar continues to rise for creating successful direct mail. DMIQ recently asked me to present a webinar titled Direct Mail: 10 Mistakes to Avoid. It didn’t take long for that number to increase to a dozen, on a diverse range of topics including crunching numbers, flow charts, mailing lists, and perhaps most importantly, a creative and copywriting process that I use and has resulted in direct mail campaigns with significant response increases over control packages. 

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