Feel-good pop culture at one end of the spectrum, and negative headlines, at the opposite end, are proven to work. It’s all a part of the way our brains are wired with the left amygdala reacting to positive messages and the right amygdala engaged with negative messages.
Read MoreMarketing automation software for email deployments can be the secret sauce for many marketers’ success. But is abuse of the technology killing email marketing?
Read MoreWhat you are posting on Facebook, tweeting, or sharing on other social media is most likely being scanned by sentiment analysis software. Your comments reveal your emotions and feelings to serve ads to you and watch for your customer complaints. So is this smart? Or is it shameful?
Read MoreWhat does Ancient Greek and Shakespearean storytelling drama have to do with direct marketing today? Read the proven five-step process that has been used for centuries to hold the reader to the end of a story.
Read MoreDirect marketers stand to experience better results from RTB (real-time bidding) and programmatic marketing than about any other type of marketer. Programmatic marketing offers an eye-opening revelation of how direct marketers can maximize RTB.
Read MoreShare what's good in your life and organization. Here's a brief testimonial of how customers, fans and followers will engage with you more than you may realize when you share "for good" stories.
Read MoreEight reasons to hire a marketing consultant to create new marketing infrastructure and set the stage to evolve a company's culture before hiring a new full-time person.
Read MoreSmall businesses looking for online marketing ideas don't often don't have a large staff to identify digital alternatives. These ideas are for the organization trying to decide what to do online when direct mail response is declining, costs are increasing, and inevitably, profits are shrinking.
Read MoreGamification and playing games, along with the the Super Bowl game a few days, got me to thinking about how direct marketers can seize the “gamification” phenomenon. Here are five ideas about how you can use our cultural obsession to play games to boost response.
Read MoreWe take a look at three trends for direct marketers to reinvent and make 2014 a game-changer for revenue and profit.
Read MoreWhat do you do when the weather turns your marketing plans and execution on its ear? You have no choice. You have to adapt quickly and stick with your decisions. But after all the work is done, it’s gratifying to receive a message from the person at the top who said, “your actions give the impression that this was a clever plan all along.”
Read MoreSales copywriting styles across direct mail, email, web, and social media tend to be different, even though the direct marketer’s ultimate goal and messaging are the same.
Read MoreCustomers and prospects, through their interaction with you, will tell you what you need to know about the channels you should use to align direct marketing efforts. Here are six factors to consider.
Read MoreA big contributor to online sales wasn’t the usual shopping from your computer desktop at home. It was shopping from an iPad, a mobile device, ideal for online video marketing.
Read MoreMarketing words that sell in social media and blogs got me to wondering if there is anything different about what works online versus what works offline. Here are marketing words that sell in social media contrasted with my experience as a long-time direct marketer.
Read MoreSome direct marketing vendors are reinventing. Some technology companies don’t seem to have a clue about direct marketing. And some direct marketing vendors are stuck in the last century. Vendors reinventing their services for direct marketers suggest that for them, this was the best Direct Marketing Association conference yet.
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Video marketing can be very effective to build awareness, authenticity and credibility for your organization. It can inform both prospects and current subscribers or customers. Video plants a strong foundation for content delivery. It supports marketing efforts by nurturing ongoing interest, and drives sales revenue when properly used and leveraged.
Read MoreAll too often for a startup company, the inventors and investors are singularly focused on a single objective: create the product and sell zillions of it. That’s an oversight. You need to think about the upsells and cross-sell products (or your product needs to be a continuity product, that is, something sold and delivered every month or on some other regular schedule).
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Dane Goodfellow, President of the Digital Learning Alliance, reports that since DLA has moved to using LinkedIn that it’s been effective to make contacts, and organizations are becoming members faster than when cold calling.
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