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Direct Mail Showstoppers and the One-Two Punch

What makes a direct mail package a success? It’s usually a combination of elements. Marketers and copywriters tend (rightfully so) to spend the most time developing the big idea and writing the perfect headline and lead for a letter. But two components are often relegated to …

… being afterthoughts.

•    Your outer envelope should be a showstopper.

•    The order device should pack a one-two punch to close the deal.

Read the rest of this column at CustomerMindCode.com.

Gary HennerbergComment