The Nuances of Promoting Your Video via Email and Landing Pages

Email best practices suggest some nuance from the norm when you’re offering a video to be viewed. And the same goes for a landing page. A few changes to both can make a difference in your success. In this educational video, first posted on the Target Marketing magazine blog we author titled Online Video Marketing Deep Dive, we discuss how to make email and landing pages more effective for online video viewing, and we share with you an example of a campaign using these best practices, along with the results it produced. In today’s edition, we review how your email and landing page can be presented when promoting a video, how a screen grab of a video with text in an email improves click-throughs, and a technique to maximize impact for your call-to-action when it appears on a landing page sequenced with your video call-to-action.

As a bonus, we share with you examples along with the results of a campaign using these best practices we’ve described (watch the video to find out how to get access to the case study examples for yourself).