Direct Marketing Consulting and Creative Services
Gary Hennerberg blends copywriting and analysis—right brain/left brain thinking—that delivers a whole-brain approach to turnaround underperforming direct marketing campaigns. He is a sought-after expert in online and offline media, including direct mail, email, content marketing, video, search engine marketing and more, as both a creative director and analyst.
Watch this short video to learn more about us.
We’re experienced direct marketers who have transitioned and broadened our perspectives from the offline marketing world of direct mail advertising and print to internet marketing, email marketing, online video marketing, pay-per-click, social media marketing and more.
Watch our marketing example videos where you’ll see the behind-the-scenes description of our marketing turnarounds. You’ll learn our process for analysis, strategy, unique selling proposition development, and how we use data to turnaround marketing campaigns.
Staying relevant requires reinventing your skills and marketing approaches. As we have evolved and reinvented our traditional direct marketing skills over the years, the editors of Target Marketing Magazine look to us to share our thought leadership how to sell today.
How do we do it? Here’s our three-step process:
- Analysis and diagnosis. As a proven product marketing company, we dig deeply into your data and interpret trends to discover where marketing turnaround and new product sales opportunity lies.
- Create your marketing test plan. We determine whether your marketing message belongs online or offline – we’re media agnostic, driven to recommend only what makes sense for your bottom line.
- We put the strategic marketing plan to action. Great ideas are easy to dream up. Putting ideas into action is tough, but our track record and marketing examples speak for themselves.
Watch our marketing example videos where we share how we used a purpose/frequency/free content strategy to turnaround marketing revenues by 20%. How we used data from a model to better understand the composition of customers and increase sales by 35%. Or how we identified a unique selling proposition and repositioned a product that increased sales by 60%.