Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
You’ve got the keywords and key phrases. You’ve planned the wireframe. Now just write-up some copy and throw it in.
Wait a minute!
You need an SEO copywriter who has been trained in traditional direct mail advertising to drive response. This individual knows the headline must quickly tell you a benefit of what you’ll learn and get from reading this page.
Each web page must stand on its own. One of the benefits of the internet is that topics can be grouped in quick installments of copy (like what you’re reading here). It should be a quick description in 200 to 500 words that has enough “heft” for the search engines to review, and opportunities for keyword and key phrase placement.
There are a lot of good Web site copywriting services out there, but make sure you’re working with a professional who understands the nuance of direct marketing copywriting. Work with a copywriter who knows the formulas and has been trained in direct mail copywriting, SEO copywriting, and email marketing copywriting. One of the premier copywriting programs comes from American Writers and Artists. I’m proud to say I have been on the AWAI Copywriting Bootcamp faculty since 2005 along with teaching online courses for them.
Check an SEO copywriter’s training and look at examples of traditional print along with online marketing examples before you commit. And one more thing: there will always be someone who will do your work for less money. But how many incremental customers, out of millions of prospects online, does it take before you recover those dollars and much more?
We work with organizations of all sizes for SEO copywriting, and many clients find we provide the most affordable small business SEO service available.