Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
Balancing value demand and supply for smart keywords optimization and demand is where the process of effective SEO copywriting takes hold.
This is where effective SEO takes a turn toward the analytic side. By mathematically calculating demand as compared to supply, we are able to identify what keyword and key phrases have the greatest likelihood to floating your Web site toward the top of Search Engine Results Pages (SERPs) when someone is searching for you.
The strongest keyword or key phrases will have high demand, but low supply. While some keywords may have similar demand metrics, it’s the human knowledge and how the keywords will be used that will break a tie. And just as words and phrases have low supply, we must evaluate those with a test of reasonableness.
Of course, your keywords optimization must be strategically placed in the URL, meta description (those precious 150 characters that show up on SERPs and in your sales message), and in your content. Beware, however, that when you over-stuff keywords and phrases, you could actually damage your ranking. A professional SEO firm will guide you away from those mistakes.