If you’re like most organizations, you already have a Web site. You’ve probably had your Web site for several years. But much has changed with how to draw traffic to a Web site, and it may be time to upgrade your online presence with an experienced Web site promotion firm.
If you’re looking to refresh your Web site, here are several steps we conduct to upgrade your web presence and draw more traffic to you:
- Improve your site’s keyword ranking report with specific high-traffic keywords and phrases so you appear higher on the Search Engine Results Page (SERP) for specific keywords and phrases. Higher ranking in organic search (at virtually no cost to you) should yield more inquiries and more opportunities for conversion to customers. Web site promotion firm research from 2002 compared to recent research reveals how page rank influences how your prospective customers can find you and their perceptions about you based on your ranking.
- Rewrite the content on your Web site using power keywords and key phrases as links. Make your site content-rich with Tier 2 and Tier 3 pages that improve search rankings with more keywords.
- A professional SEO copywriter will write title page copy, meta descriptions, alt tags, and meta tag keywords to improve Web site traffic.
- A business Web site designer will ensure your site has a professional look and easy navigation.
- Improve the number of inbound links so you are ranked as a more credible Web site by the search engines, improving your ranking on the SERP.
- Pay-per-click advertising, sometimes referred to as SEM (Search Engine Marketing) is another option to have your paid inclusion ads appears on the SERP.
- Analyzing Web site traffic can be enhanced by using free tools such as Google Analytics. These reports are important to measure the amount of traffic you receive, the keywords that draw the most traffic, sources of traffic, and the pages most viewed. Your Web site promotion firm should be able to assist you with reading these results.
- If you have a business-to-business Web site, are considering online marketing for a small business, or if you are starting a Web site, we can help you get going.
We provide internet marketing consulting in Dallas, Asheville, NC and beyond, with clients located worldwide. Please continue to read more about how our Web site promotion firm delivers results-producing internet-based marketing services, and see examples of our Web site design.