Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
Successful internet-based marketing requires bringing dozens of details together. In fact, in our Internet-Based Marketing interactive graphic, we’ve identified over 160 details that are part of a successful online marketing strategy and have grouped them into five categories:
Internet-based marketing is more than having a successful Web site. No doubt you have a Web site for your business. But if was created only a few years ago, it could be out of date and out of touch with the realities of how search engine optimization and SEO copywriting has changed, and how web copywriting has evolved from “sell sell sell” to “give give give.”
As consumers become more and more savvy about using the internet, and their overall experience, the style of web copywriting continues to evolve. Those marketers on the internet who are most successful recognize the value of having an individual with web copywriting experience handle their marketing.
While many internet-based marketers may not realize it yet, gone are the days when web programming and flashy graphics was king. Now is the time for use of keywords, rich and deep content, multiple tiers of a web’s wireframe, and engaging copy that gives away information free, but in the end, compels the prospect to take action.
Hennerberg Group, Inc. has long set the pace for understanding how to use the internet. Hennerberg.com was optimized in 2000 and continues to rank high on organic search (which may be how you found this site). Continued training and study keeps us on top of the many trends of online marketing. Hennerberg’ Dallas internet marketing firm has launched several new online businesses and uses most of the processes described in the internet marketing for online businesses interactive chart. He and his team’s experience grow daily and are positioned to take you and your business to the next level of internet-based marketing.
With the rapidly expanding movement by consumers to the online space to research products and make purchase transactions, it is vital that you explore more deeply how to harness the power of internet-based marketing. Each month, quarter, and year that passes is time that should be invested in testing online marketing. While, of course, it takes commitment of both time and money to fully realize the potential of online marketing, it’s clear the genie is out of the bottle and there is no going back to the way things used to be.
We’d like to offer you a free audit of your Web site. We’ll grade it for search engine friendliness, tell you how well you do on search, and give you suggestions to improve your organic listings. With our free analysis of your Web site search ranking, demand/supply/calculation of keywords, and evaluation of your copy, we’ll be able to tell you if you have opportunity for improvement. Just email your URL with your request for an online evaluation and we’ll get back to you fast.